What the Client Wants Isn’t Always What They Need

Posted by Monica O'Brien on April 24, 2008 at 12:17 am.

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I recently wrote a post about software development entitled What the Client Wants Isn’t Always What They Need at Ben Overmyer’s blog, Technosyncrocity. Here’s the intro:

I’ve recently noticed a trend in software development that is along the lines of “If we build it they will come.” This is a problem in any type of product development, but it seems to happen more often in software development because there are fewer entry barriers to start a technology-based company.

The problem with “building things” is there are no limits to technology in terms of virtual products. If you can dream it, you can find a way to make it virtual. Which means there are a lot of people trying to make money off of products or enhancements that are missing one thing: a customer need…

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Roman

I think your post applies not just to technology start-ups, but pretty much to any new company.

Being in the marketing industry just wanted to add that even we often don't know what are we talking about. We should always rely on a hard data, but unfortunately it doesn't happen all the time. A lot of times moves are made after brain storming in the boardroom and management deciding what is a good idea and what is not.

Marketing research with a right methodology is essential to make a right strategic move. Take some time in evaluating the companies for the project. There are a lot of scams out there. Basic knowledge of metrics and statistics methods is beneficial as well).

The new product always need to be aimed at solving the existing problem rather than a creating a new one and solving it.

monicaobrien

Roman, you are right. I'm only familiar with my own industry, but I can see how this would apply to every industry.

What's most important for companies is finding a balance. I don't believe companies should worry so much about research that it halts progress - but a little qualitative investigation would probably go a long way in validating decisions made by upper management. Thanks for the comment!

Twenty Set

by Monica O’Brien