Hi! Welcome to Twenty Set. Here you will find 4-5 insightful new articles each week about personal and professional development. I write candidly from personal experience.
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Yesterday was a big blogging day for me. Regular subscribers will know that I had a guest post about how to create a blog growth strategy on Problogger yesterday. Also, the Brazen Careerist network launched yesterday, and one of my articles was featured on there too. Between the two, Twenty Set received more hits and comments than ever, from a diverse group of people.
Don’t worry, this isn’t an article about self-promotion. This is an article about hate emails. Or rather, disagreement emails, which is what I received yesterday as a result of all this extra traffic.
The emails all basically read like this:
“You are only 24 years old (yes, since the second week of February). You have less than three years of work experience (actually, less than two; I graduated in May 2006). You don’t work in Human Resources (nope, software engineering). What makes you think you’re an expert/authority on HR topics/Generation Y/career development? (… huh?)“
Of course I immediately looked for somewhere on Twenty Set where I put that I was an expert or an authority on any of those topics listed above… and came up with this: Moving Away -Advice From an Involuntary Expert. Right on.
What Makes an Expert
I’m not an expert at HR topics, or Gen Y, or careers. I never claimed to be. What I am an expert at is myself - I know what I like, I know what motivates me, and I know I’m the type of person you want to recruit for your company.
And naturally, I associate with people you want to recruit for your company. I have access to hundreds of twentysomethings in all different industries at all levels in their companies, and I talk to them regularly about their careers, their goals, and what they like and hate about their companies.
My experience with Generation Y and the workplace can’t be measured with time. It’s based on my own life and what I’ve gathered from my qualitative, informal research. Maybe that’s not good enough for you, and I’m okay with that. Then again, an expert is someone who has high skill or knowledge on a subject, so I don’t understand why a twentysomething in the workplace can’t be an expert on twentysomethings in the workplace.
Either way, I still didn’t call myself an expert - you did. Which segways into my next point.
What Makes an Authority
Simple. You. You who hasn’t left this page yet. You who linked to Twenty Set last week. You who let me contribute to your website. You who emailed me for advice, or asked me to promote your product, or told me I suck and I’m wrong about everything.
Look at Oprah. Why is she an authority? Why does every book in her book club become a bestseller, even though she’s not a publicist? Why can she make Ugg boots one of the hottest Christmas items every year, even though she’s not a shoe designer?
Because these days, authority doesn’t come from a badge, or a press pass, or a degree, or a date on a birth certificate. Authority comes from attention. You’ve given me your attention, and in doing so you’ve given me authority. You can take away my authority by ignoring me, and then convincing everyone else of why they should ignore me too.
Until then, I will continue to write about why we should take birthday celebrations seriously at the office, or why every company should let their employees develop a Guitar Hero obsession on the clock. And of course I think I’m on to something, or else I wouldn’t bother writing this stuff down. That’s why I enable comments, though; so everyone can have their say - criticism is always welcome.
One final note - I’m not in the business of becoming an expert or an authority on Gen Y career and recruiting issues, or anything else really. If it happens organically, I’m maybe okay with that - but it’s not my goal.
I’m really in the business of generating unique ideas that have the potential to change people, and change myself in the process.
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